Overview
SEO Performance Growth
GA4 Comparison
SEO performance has shown consistent upward growth since July, with strong visibility gains and stable keyword positioning.
1. SEMrush Visibility & Rankings
Visibility Trend
Visibility
65.97%
Top Competitor
34.27%
Market Position
Dominant
Trend
Stable
CGars continues to dominate search visibility, maintaining a significant lead over competitors across key commercial terms.
Top Ranking Highlights
- Henri Wintermans - Position #1
- Henri Wintermans Cigars - Position #1
- Cigars Online UK - Position #3
- Luxury Cigars - Position #5
- Best Cigar Shop UK - Position #1
Visibility remains significantly higher than competitors, reinforcing strong authority in premium cigar search queries.
2. Google Analytics (YoY)
Engagement Time
1m 30s (+20.5%)
Event Count
3.45M (+51%)
Organic Sessions
99.7K (-11.6%)
Direct Traffic
82.6K (+1.9%)
Engagement has improved significantly, indicating stronger user interaction and deeper browsing behaviour.
While organic traffic has slightly declined following peak seasonal demand, user engagement metrics show strong improvements across session depth and interaction.
3. Google Search Console
Clicks
81K (-19%)
Impressions
2.15M (-18%)
CTR
3.8% (0%)
Avg Position
11.5 (Improved)
Desktop
17.5K clicks
Mobile
61.7K clicks
Tablet
1.7K clicks
Ranking positions have improved significantly, despite reduced click volume driven by SERP changes and seasonality.
4. Bing Performance
Clicks
2.5K
Impressions
357K
CTR
0.71%
Desktop
2.0K
Mobile
511
Bing traffic remains heavily desktop-driven, typical for high-value research and purchasing behaviour.
5. Summary & Takeaways
- Strong market dominance maintained across key keywords
- Engagement metrics significantly improved YoY
- Ranking positions improved despite lower clicks
- Traffic fluctuations driven by seasonality and SERP changes
- AI visibility and discovery signals increasing
Overall performance remains strong, with continued growth in visibility, engagement, and search authority.